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EastPoint's
view on hot topics in China |
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China Telecom Restructuring |
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Why
the telecom restructuring? |
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How¡¯s the telecom restructuring? |
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Carrier landscape after the
restructuring |
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Opportunity behind
the restructuring |
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Outlook of three carriers after the
restructuring |
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China Telecom Carrier Update |
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China Mobile approved for TD-SCDMA network
construction in 28 cities |
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China Mobile
plans to invest RMB 100B (~US$ 15B) on GSM network expansion |
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China Unicom
intends to invest RMB 100B (~US$ 15B) on mobile business in 2 years |
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China Telecom
plans to spend RMB 80B (~US$ 12B) on CDMA business in 3 years |
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China Telecom collected bids for its CDMA network expansion |
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China Telecom Manufacturers |
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Chinese twins: Huawei and ZTE |
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iPhone in China |
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iPhone's deadlock in China |
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Why the
telecom restructuring? |
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- Government (largest shareholder of all
carriers) guided restructuring |
- To develop a balanced carrier landscape:
China Mobile dominated for too long, upset fixed
carriers desperate to go mobile |
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- To issue three
3G licenses to 3 qualified carriers in a competitive telecom environment |
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- To leverage the current 2G networks and
avoid duplicative investment |
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To top |
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How's the
telecom restructuring?
Previously there were 4 large carriers: China Mobile, China
Telecom(fixed line), China Unicom and China Netcom(fixed line), and 2
small carriers: China Tietong and China Satcom.
During the restructuring,
- China Telecom to acquire CDMA network assets and subscribers from
China Unicom, and
China Satcom's
telecom business
- China Unicom to merge with China Netcom
- China Mobile to acquire China Tietong |
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Carrier landscape after the restructuring
Three all-service (mobile+fixed) carriers will exist in the market
- China Mobile: 422M GSM subs, TD-SCDMA
license mostly likely
- China Unicom: 129 GSM subs, 108M fixed line
subs, 24M broadband subs, WCDMA
license mostly likely
- China Telecom: 43M CDMA subs, 214M fixed
line subs, 41M broadband subs, CDMA2000
license mostly likely |
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Opportunity behind
the restructuring |
- Huge opportunity for Telecom manufacturers
- China Mobile will upgrade its GSM network to EDGE, and it needs to
build its nationwide
TD-SCDMA network
- China Unicom will upgrade its GSM network to EDGE, and to WCDMA/HSPA
when 3G
license is issued
- China Telecom will invest heavily in its current CDMA network, and
upgrade to EVDO when
3G license is issued
- China Telecom and China Unicom will increase CAPEX on fixed network
and unified
networks to gain competence again China
Mobile
- Large market request for 3G and multi-mode devices |
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To top |
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Outlook of three carriers after the
restructuring |
China Mobile:
- Largest carrier globally in terms of both sub and market value
- The mobile giant will still dominate for at least 3 years
- Pro: huge sub base & first mover in China 3G area
- Cons: TD-SCDMA is less mature in technology and commercial operation
China Unicom
- Pros: large GSM sub base; technical evolution from GSM to WCDMA to LTE
is clear and
well-supported
- Cons: have to compete with giant China Mobile for high end subscribers
China Telecom
- Pros: cheaper CDMA EVDO upgrading cost
- Cons: limited mobile operation experience; difficulty in increasing
subscribers; weak
CDMA eco system |
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China Mobile approved for TD-SCDMA
network construction in 28 cities |
- Ministry of Industry and Information
Technology has allowed China Mobile to build TD-
SCDMA trial networks throughout China
- Currently China Mobile's trial networks
exist in 10 cities
- It will create a preliminary nation wide TD-SCDMA network, even though
it¡¯s still called
¡®trial¡¯ |
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China Mobile plans to invest RMB 100B
(~US$ 15B) on GSM network expansion |
- The amount of investment is much higher
than that in TD-SCDMA construction
- China Mobile won't rely on TD-SCDMA solely
- China Mobile hasn't given up its intent to
acquire WCDMA license
- The GSM expansion will give China Mobile further advantage over other
two carriers
- The investment will build foundation for launching large scale mobile
broadband service |
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China Unicom intends to invest RMB 100B
(~US$ 15B) on mobile business in 2 years |
- Most of the investment will be 3G (WCDMA)
related
- China Unicom targets 1/3 3G market
- CU needs to address the issues of merger with China Netcom and the
convergence of its
mobile and fixed line business |
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China Telecom plans to spend RMB 80B
(~US$ 12B) on CDMA business in 3 years |
- The CAPEX will focus its current CDMA 1X
network expansion, EVDO evaluation and
device purchasing
- China Telecom targets 100 millions CDMA subscribers (current figure is
43M)
- The difficulty is how to attract enough subscribers, facing the fact
that first time
subscribers are
scarce and the competitors are strong |
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China Telecom collected bids for its CDMA
network expansion |
- The bid include CDMA network expansion in
81 cities
- Bidding price announced: Alcatel Lucent RMB 14B, Nortel 12B, ZTE
8B£¬Huawei 0.69B
- Huawei¡¯s super low bidding price reflects that it's eager to expand
its share in China CDMA
market
- China Telecom will leverage Huawei¡¯s low price to bargain with other
manufacturers
- Final result will be issued around the beginning of September
- This is only the first round of China Telecom¡¯s CDMA network expansion |
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Chinese twins: Huawei and ZTE |
- Huawei and ZTE rank in the 3rd and 7th
places in global telecom market, according to
Informa
- Core competence: HR cost advantage; competitive products; rapid market
response
- Regional strategy: starts from less developed market, and goes for
matured market later on
- HR cost advantage: R&D personal cost: 25k US$/y for Huawei & ZTE,
200-300k US$/y for
European peers
- Competitive products: focusing on key functions, removing dispensable
functions; speeding
up product upgrade
- Rapid market response: shortened time to market; larger service team
and faster customer
feedback; customized technical
solutions
- Risks: price war; high account receivable; global economy slowdown;
high debt ratio;
blockade by developed countries
- Huawei¡¯s specific concern: high account receivable (42% of revenue, in
2007)
- ZTE¡¯s specific concern: high inventory cost (62% of total cost, in
2007) |
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iPhone's deadlock in China |
- Apple eyed on huge China market for long,
but the long negotiation with China Mobile
hasn¡¯t yielded any solid result
- Driving forces: Apple needs to reach sales target and China Mobile
wants popular handsets
to maintain high-end customers
- The deadlock lies in Apple¡¯s revenue sharing model. China Mobile
refused this model that
Apple used with North America and
European carriers
- Insiders said Apple agreed to give up the revenue sharing model and
turn to handset
subsidy model, meaning China Mobile
will subsidize Apple for each iPhone sold
- Current issues focus on subsidiary amount, China Mobile¡¯s iPhone
marketing promotion,
TD-SCDMA support, etc.
- At present, 0.4M iPhone are being used unofficially on China Mobile's
network |
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